News

  • Having good customer care is critical for the success of your business, and fortunately, there are many ways you can continue to improve your customer care on a daily basis. Having good customer care is crucial for any business. Quality customer service can lead to more......

  • Hyper-Personalization, AI, Metaverse, Voice-Activation, Purpose-Driven Campaigns, and Video Content Take Centre Stage for 2024 marketing trends Niels Bohr, the Nobel laureate in Physics and the father of the atomic model, had said, “Prediction is very difficult, especially if it’s about the future!” Most marketers know......

  • In an era where digital marketing dominates, telemarketing stands out as a powerful, yet often overlooked, tool for building clientele. Here are key reasons why telemarketing can be a game-changer for your business: 1. Personalized Engagement: Telemarketing allows for direct, one-on-one conversations with potential clients,......

  • Nestlé has forecast a strong Q4 performance on the back of increased marketing investment. Food and drink giant Nestlé says it is starting to see results from the work it has done to optimise and divest sections of its portfolio, as well as upping marketing......

  • Enhanced data capabilities have empowered Coca-Cola to better grasp efficient marketing strategies for growing their brand.   Coca-Cola’s success has come from knowing “what not to prioritise” as much as chasing new opportunities, says the company’s CEO James Quincey. The soft drinks giant is using......

  • Telemarketing can be an effective tool for your business and it can be an easy and effective way to increase your profits and promote your product or service. Benefits of using telemarketing The main benefit of using telemarketing to promote your business is that it......

  • Weeks after the first Christmas ad teasers launched on 1 November, data from System1 and Kantar reveals which ads are most effective. This year’s crop of Christmas ads has been particularly successful, according to research by effectiveness measurement firms System1 and Kantar, which crown Aldi......

  • The Power of Telemarketing in Modern Business Strategy And 5 Reasons You Need To Start Utilising It To Boost Sales   Direct Engagement: Telemarketing provides a unique opportunity for direct engagement with potential customers, allowing businesses to establish a personal connection and build rapport. By......

  • Our top 3 ways to keep your customers engaged – Post COVID-19   1 – Use your Social Media Accounts Setting up a social media account is the best way to promote your business and increase brand awareness of your product/service. This can all be......