Group

Welcome to the Match Group of Companies

Proudly based in Hull, East Yorkshire

The Match Group of Companies, founded in 2015 and led by sports entrepreneur Laura Miller, is headquartered in Hull, East Yorkshire. Since its inception, the Group has grown to become a dynamic hub for innovation and excellence within the sports and events sector.

At the heart of our operations is a commitment to delivering industry-leading services across a range of specialist areas. The Match Group brings together a diverse portfolio of brands, each offering expertise in key sectors including sports marketing, sponsorship and hospitality.

Explore our group below to learn more about how each brand plays a vital role in supporting and elevating the sports and events industry.

MATCH MARKETING

At Match Marketing, we live and breathe sport. From grassroots clubs to elite venues, headline music events to global brands, we help organisations unlock opportunities, drive revenue, and create unforgettable fan experiences. More than marketers, we are growth specialists, partnership builders, and engagement experts – acting as an extension of your team to combine strategy, creativity, and industry expertise that delivers results on and off the pitch.

VIP MATCHDAYS

VIP Matchdays is more than luxury seating provider – we help create immersive experiences that drive stronger connections, new partnerships, and lasting loyalty. By combining premium hospitality with the thrill of live sport, we help elevate a club’s brand, create powerful business opportunities, and deliver value that lasts long after the final whistle.

SPONSOR SEEKER

At Sponsor Seeker, we’re passionate about creating powerful sponsorships that work. Whether you’re a team, charity, event, or artist seeking support, or a brand looking for the perfect opportunity to align with, we specialise in matching goals with the right partnerships to help you grow and reach the next level.

MATCH ENERGY

Match Energy is a highly experienced team of energy brokers, providing complete energy cost management for sports clubs and venues across the UK. With access to competitive prices through our network of trusted suppliers and a dedicated team specialising in the sports industry, we combine our industry expertise with sector knowledge to secure the best deals tailored to your needs.

CLUB COMMERCE

Club Commerce is a cutting-edge e-commerce platform designed exclusively for sports clubs, making it simple to sell sponsorships, merchandise, advertising, and other commercial assets. Built around the unique needs of sports organisations, it uses a flexible, commission-based model that empowers clubs of all sizes — from grassroots teams to elite organisations – to unlock new revenue streams with no upfront costs.